Umbro Gets Gobbled Up

As Reebok is to Adidas, Umbro will be to Nike. Eventually squeezed out and marginalized... But all you traditionalists out there need not worry, Brian Bartwick will calm your fears:

"We are delighted that the proposed acquisition will allow us to continue our strong historical relationship with Umbro while benefiting from the marketing expertise and financial strength of Nike. Nike has provided firm assurances that the FA relationship with Umbro will be protected and enhanced, and we look forward to working closely with both companies moving forward."

Expect England to be wearing Nike after the 2013/14 season.

Nike to buy Umbro in £285m deal [BBC]
FA announces long-term Umbro deal [BBC]

-ac