Wednesday, August 29, 2007

Poor, Obscure Tennis Player Hitches His Wagon To Henry (and Tiger)

Men's tennis world number one, Roger Federer, is hoping that signing up with Nike and Gillette (joining Tierry Henry and Tiger Woods) will broaden his profile here in the U.S. Sure, you might not know much about the guy, but it takes a diagnosis of blindness to have ignored Federer's success the last couple of years.

I'm sure that Henry is much too humble to compare his popularity in this country to Tiger, but I'd bet that Barca's new No. 14 would give Eldrick a run in the worldwide fame department.

Federer Says Nike, Gillette Will Help Lift Profile [Bloomberg]


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