Thursday, February 21, 2008

The Chicken Or The Egg?

That's the question: do soccer clubs spin the media or do the media trade in rumors to sell papers? This was recently tackled at a sports seminar concerning sports reporting in the digital age.

While clubs will always rail against the tabloids (and shadowy agents), the media is adamant that the clubs have dug in and restricted information more than every before. Does one really have to cancel out the other?

Don't the soccer media, especially the tabloids and blogs, feed on rumor and innuendo? Of course they do, but it's just as true that modern day clubs are run like the political campaign of a presidential candidate: a tight ship that stays on message. Isn't that just the way it is?

Sports journalists: Spin or spun? [Play The Game]


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