That, of course, is Lionel Messi. The wee Argentine will be taking his new signature cleats (see here for a closer look) out for a test drive on Saturday against Real Zaragoza. La Pulga is in the Adidas stable through at least 2012, and, if his recent brush with Nike is anything to go by, he'll probably be with the German sportswear giants throughout his career.
Messi's new boots (in Spanish) [Ole]
Nike Loses Appeal as Court Confirms Messi's Switch to Adidas [Bloomberg]